Get PAID Brand Deals on Instagram Even as a Small Creator - 839

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 26 June 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, Brock Johnson provides a complete guide to securing brand deals on Instagram in 2025. He’ll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlighted by Adam Mosseri.

Brock will share tips on how to pitch brands on Instagram, including the importance of a strong media kit and your unique value proposition as a creator. He’ll also discuss influencer income streams, from brand sponsorships and affiliate marketing to selling digital products. This episode is packed with practical advice on how to navigate the evolving landscape of brand deals, including pricing strategies, research tools like FYPM, and effective ways to approach brands through DMs. Whether you’re a micro or mega influencer, these strategies will help you make the most out of your Instagram monetization opportunities.

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🤓 Related Episode:

How I Made $10K on Instagram Without Going Viral

Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm

The NEW Instagram Algorithm - How To get MORE Reel VIEWS!

Get WAY MORE Leads and Sales on Instagram with DM Automation

🤑 BRAND DEAL EMAIL TEMPLATE:

Hi [Brand Rep’s Name or Brand Team],

I’m [Your Name], a [Your Niche] content creator with a community of [#] highly engaged [audience type] on [platforms]. I’ve been using [Product Name] for [how long], and I genuinely love how it [quick, authentic benefit].

I’d love to explore a potential paid partnership. My audience trusts my recommendations, and I’ve seen great results when promoting [product category]—especially with short-form video and authentic storytelling.

What sets me apart:
– [Unique skill or stat, e.g. “85% of my followers are women 25–45, your ideal buyer”]
– [Example result, e.g. “Previous collab brought in 20K views & a 9.4% CTR”]
– [Your format strength, e.g. “I specialize in making shareable Reels that convert”]

If you’re open to it, I’d love to send over a few creative ideas and chat about what a collab could look like!

Best,
[Your Full Name]
[Social media handle] | [Phone if applicable] | [Media Kit link if available]

Connect with Brock on your fav social platform:

Brock:

Instagram: @Brock11Johnson
TikTock: @brock11johnnson

Transcript

Click on a timestamp to play from that location

0:00.0	You just realized your business needed to hire someone yesterday. So how do you find amazing candidates fast?
0:07.8	Simple. Just use Indeed. Stop wasting time with other job sites that aren't getting your post seen.
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0:20.6	And it works. According to Indeed
0:22.8	data, sponsor jobs get 45% more applications than non-sponsored ones. Join the 3.5 million employers
0:31.0	worldwide who are hiring great talent with Indeed. Best part? No monthly subscriptions, no long-term contracts, and you only pay for results.
0:41.1	There's no need to wait any longer. Speed up your hiring right now with Indeed, and listeners of the show will get a 100-pound
0:48.8	sponsored job credit to get your jobs more visibility at Indeed.com slash show. Just go to Indeed.com slash show right now and support our show by saying you heard about Indeed on this podcast.
1:02.4	Indeed.com slash show. Terms and conditions apply.
1:07.0	According to Vogue business, 75 to 80% of brand influencer marketing budgets are being spent on accounts with less than 100,000 followers.
1:16.9	And that's why today I'm going to give you essentially a free masterclass workshop training on how to actually get paid even if you have less than 10,000 followers on Instagram. Now, in actuality, I shouldn't say if you have less than 10,000 followers on Instagram.
1:28.6	Now, in actuality, I shouldn't say if you have less than 10,000 followers on Instagram,
1:32.4	because this can be applied to YouTube, to TikTok, to basically any social media platform.
1:37.1	If you don't have a large following, but you want to get paid for posting,
1:40.7	then today's episode is going to be applicable to you.
1:46.4	I'm going to share with you my step-by-step guide to getting paid brand deals.
1:50.9	And throughout today's episode, I'm going to use various terms to basically describe the
1:54.4	same thing, whether I say paid partnership or influencer marketing or brand deals.
1:58.6	It all essentially refers to the same thing.
2:00.7	When a brand or company is paying you to make a post a post. influencer marketing or brand deals, it all essentially refers to the same thing.
2:06.3	When a brand or company is paying you to make a post about them or for them.
2:09.8	Not to get too sidetracked this early on, but this is a little bit different than UGC, which stands for user generated content.
	...

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