Hey everybody Rob Mower here and today we've got some updates on Tesla's advertising plans,

some international updates and a few other things as well.

All the good runs have to come to an end eventually, of course, today had to be the day for that.

Tesla down 3.8%, closing at $233.59.

Nesdac up about a tenth of a percent again today.

So as we saw the 13% run over the last few days,

now reverting a little bit.

Tougher day in general for the automotive sector though as I flip over here you can see results

from Ford GM, Rivian, etc.

For the day.

Lucid had a little bit better of day.

We'll talk a little bit more about them later on,

but in general it looked like this was something sector related, maybe not necessarily so specific to

Tesla despite the underperformance on the day.

All right, so getting into the news, the biggest item for today is an update from Tesla on their advertising strategy,

so Trevor Scott on X first spotting this.

Looks like Tesla has begun YouTube advertising.

So this would be the first foray into video advertising

for Tesla that we have seen.

Of course, over the years,

we've seen a lot of good marketing videos from Tesla, but the first paid instance this seems to be so.

I'll let that play here. It looks like Tesla chose to focus on safety talking about you know the technology that they use in their vehicles that helps assist in crashes,

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