Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

Real Estate Coaching Radio is the nation's number one daily radio show for realtors

who demand authentic real-time coaching.

Get ready for fluff-free, unfiltered, full-strength honesty about what's truly working

to get you into action, helping others, and making money now in today's

real estate market. Now to our hosts, Tim and Julie Harris. So welcome back, listeners.

We're going to finish up the topic we started yesterday. Julie, I'm trying to unmute you. Can you

hear me? Nope. Can you call back in? So we're going to pick up

where we left off yesterday, and we're talking about social networking. And this is a topic that we

don't talk about a lot. And the reason we don't talk about a lot is because everyone else

talks about it too much. How about that for truth? So the reality of it is that social networking

does have obviously value, does have a purpose, can be a benefit to your

business. And I want you guys to listen to yesterday's show, part one, where we talk specifically

about what it is and what it isn't. And that's the main real element that you have to remember

when it comes to any kind of lead generation, whether it's passive or whether it's proactive,

right? So if you're going to just do passive marketing, if you're going to do things that are going to hopefully generate business for you one day, you're going to have a very inconsistent business, and generally speaking, you're also going to have a business that probably you're never in control of.

There is, for example, we can go down the list of passive activities that agents do as a regular course of business, but it's really endless.

I mean, if you think about all the things that agents will seduce themselves into believing, will someday hopefully get themselves business, it's pretty much everything that every agent does.

And then you ask yourself, well, why do all these agents

do it if it doesn't work? It's because it's confirmation bias, because everyone else is saying

it works and no one else has actually stopped other than Julie and I to say, hey, you know what,

this doesn't work and here's the proof that it doesn't work. It's fascinating to me also,

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