New Media is Media: Podcasts Hit Record Earnings: The Evolution & History of Podcasts | YP Hour

Yannis Pappas Hour

Yannis Pappas

News, Comedy Interviews, Comedy, News Commentary

4.9 • 1.7K Ratings

🗓️ 27 June 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Podcasts have hit record levels of growth and popularity. The boom may be over, but that just means the ones without real audiences will fade away. The good ones are thriving—and they’re not going anywhere. Podcasts are here to stay. 📈 Growth & Popularity • Podcast listenership keeps climbing: ~584 million worldwide in 2025 (a ~6.8% annual rise), projected to reach ~651 million by 2027 . • In the U.S., around 55% of people aged 12+ tune in monthly—the highest on record . 💰 Revenue & Market Maturity • Industry revenue is near $4 billion in 2025, with ad and broader market spending fueling steady growth . • While 2020–2021 saw a content boom, since then growth has slowed: new show launches have dropped, and the industry is consolidating—“smart money” is backing reliable, high-performing podcasts . 🎙️ Content Survival & Quality • The phase of “dumb money” funding everything is fading; now, shows without audiences are disappearing. • Meanwhile, established and quality podcasts are thriving, attracting stable listeners and revenue—often diversifying into video, merch, subscriptions, or live events We all love good podcasts! Support our sponsors: http://lucy.co/yannis Right now, The Yannis Pappas Hour listeners can save 30% on their first order! Just head to https://cornbreadhemp.com/YANNIS and use code YANNIS at checkout. http://Hims.com/YANNIS. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey Harry.
0:00.7	Hello mate.
0:01.5	Got any tips for the football?
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1:04.5	subscription plan. Welcome to the Janus Pappas hour, everyone. Today we're going to be talking
1:10.2	about the latest news about this medium
1:13.1	that you're watching me on right now where you've just tuned in to focus on the first couple of
1:19.2	seconds and now you've started multitasking maybe you masturbate to me maybe you lift weights
1:26.2	maybe you drive in a car maybe you in a car, maybe you do jumping
1:29.7	jacks, maybe you do yoga, maybe you're eating, maybe you're at work because that is work,
1:36.7	especially for the young generation in 2025 and yonder is sort of half attention.
1:44.9	Maybe you're at home.
1:45.8	Maybe you're working remotely.
1:47.5	Maybe you have a job that doesn't need you to come into the office.
	...

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