Welcome to another episode of Gear 30 on the Blister Podcast Network.

I'm Jonathan Ellsworth, the founder of Blister, and you can check out all this stuff we're doing and reviewing at blisterreview.com.

Today, K2 is unveiling a huge new lineup of skis called The Mindbender series. So I spoke

the other day with K2 Ski Designer and Blister podcast veteran Jed Yizer about these 13 new skis,

the new tech that went into them, which ski is Jed's personal favorite, and more.

Before we get to my conversation with Jed, I want to tell you about two new things that we

are extremely excited about. The first is our new Blister Showroom. You've heard us talk about

the showroom on this very podcast, and we now have the initial version of the showroom up and open to the public

at our On Mountain Headquarters at Elevation Hotel, which is a ski-in, ski-out hotel at Crested

Butte Mountain Resort. So book your trip to Crested Butte and come check out a whole bunch of new

skis, including these new Mindbender skis that we're about to discuss.

And going forward, we will now be displaying in the showroom all the new ski gear that arrives

at Blister HQ. So come check it out. Maybe come ski some laps with us if you like, or meet us

for Opre at Elevation, and we will then go check out a bunch of new skis

and some old favorite ones too.

Now, the second thing I want to announce is a brand new Blister Speaker series that we are

launching at Western Colorado University in Gunnison.

Our inaugural event is Thursday, January 24th, at 6 p.m. at the University Center

Theater at Western, and everybody is invited. Our very first speaker is Brendan Leonard,

the creator of Semirad.com. So if you'd like to hear from one of the funniest and most creative people in the

entire outdoor industry, come join us at 6 p.m. on January 24th at Western in Gunnison, Colorado,

and you can hear me interview Brendan. You'll have the chance to meet Brendan and ask him any

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