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Yet again, the Instagram algorithm has had a major update.

And so in today's episode, I'm going to be sharing with you 10 of the latest Instagram

features that are actually going to matter and make a difference for you as you're trying

to grow your personal brand or small business on Instagram.

Let's not waste any time.

Let's jump right into things.

The first new announcement isn't necessarily a new feature that Instagram released,

but rather a new direction that Instagram is headed or I guess you could say a clarity

that we finally have on where Instagram is headed.

And this comes directly from the head of Instagram himself.

He posted a very raw but yet thorough,

comprehensive brain dump on his Instagram, kind of just talking through how he views AI

and the future of Instagram and authenticity and professional content, video editing,

and growing your platform. And it's very, very thorough and it's quite long. So if you haven't

already checked it out, I will link it up down in the show notes below so that you can read through this full carousel that Adam Moseri, the head of Instagram posted. But again, really, really in-depth, really thorough. I'm not going to read the whole thing. But one of my big takeaways from it is that he believes, and I agree, that AI content is not going anywhere anytime soon,

and very soon it's going to be indistinguishable from everything else.

Like AI content versus real content, non-AI content, you're not going to be able to tell

the difference.

And I would be willing to bet that you have already fallen for an AI video.

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