New & Improved: Advertising In America [rebroadcast]

BackStory

History, Education

4.5 • 2.9K Ratings

🗓️ 5 February 2016

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

More than 100 million Americans will tune in to watch the Denver Broncos and the Carolina Panthers duke it out at Super Bowl 50. And in between the plays, we’ll be bombarded by dozens of commercials, all competing for our attention. The next episode of BackStory tackles the tangled history of American advertising, from the nation’s first billboards to catchy jingles.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is backstory, I'm Peter Ronaf.
0:03.0	They gave up on me, but I've been deaf since I was three.
0:07.0	So I didn't listen.
0:09.0	This is the Seattle Seahawks Derrick Coleman
0:12.0	doing the voiceover for a stirring bit of cinematography.
0:16.0	And now I'm here with a lot of fans in the NFL, Chimio.
0:22.0	But this is no documentary.
0:24.0	It's a commercial for Derracelle batteries from the 2014 Super Bowl.
0:31.0	Today on Backstory, the head industry in America,
0:35.0	we'll hear how advertisers perfected the art of the soft sell,
0:40.0	the catchy jingle and the association with all American heroes.
0:44.0	Plus, ads for backstory that you asked us to produce.
0:49.0	This history is moving fast people. Don't delay.
0:52.0	A history of advertising today on Backstory.
0:54.0	Don't go away.
1:01.0	Major funding for Backstory is provided by the ShiaCon Foundation,
1:04.0	the National Endowment for the Humanities,
1:06.0	the Joseph and Robert Cornell Memorial Foundation,
1:09.0	and the Arthur Vining Davis Foundations.
1:12.0	From the Virginia Foundation for the Humanities,
1:16.0	this is Backstory with the American History Guys.
1:24.0	Welcome to the show. I'm Brian Balla.
	...

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