4.6 • 5.3K Ratings
🗓️ 3 March 2025
⏱️ 38 minutes
🧾️ Download transcript
When should companies get political? To find the answer, we tell the story of two companies that took the plunge into politics…Bud Light and Sticker Mule. Along the way we here from Anson Frericks, former President of Anheuser-Busch Sales and Distribution Company and author of Last Call for Bud Light, as well as Anthony Constantino, CEO of Sticker Mule.
Both Bud Light and Sticker Mule got involved in a controversial issue…but only one came out better for their effort. And the reason why should be a cautionary tale to companies that want to dip their toe into the political ring.
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0:00.0 | This is Red Pilled America. |
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0:28.0 | Now on with the show. |
0:30.8 | Over the past decade, a phenomenon has risen in business. |
0:34.4 | Many companies have gone political. |
0:40.3 | It seems every few weeks a new brand hits the headlines for taking a stand on a controversial cause. How many of you have stayed in an Airbnb? |
0:46.1 | Well, you guys really need to listen to what they're doing to help refugees. Major League Baseball is |
0:51.6 | moving its all-star festivities out of the city of Atlanta. |
0:55.0 | It's citing that controversial voting bill that was signed by Georgia Governor Brian Kemp. |
1:00.0 | They're sparring over the so-called Don't Say Gay Bill, which Disney says should never have been passed and should now be repealed. |
1:06.0 | Sometimes these corporate efforts lead to praise, other times to disaster, which begs the question, when should companies get political? |
1:17.3 | I'm Patrick Keralchi. |
1:18.9 | And I'm Adriana Cortez. |
1:20.8 | And this is Red Pilled America, a storytelling show. |
1:24.6 | This is not another talk show covering the day's news. |
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