New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 January 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies (00:30) Breakdown of the types of posts with the highest engagement on social media (01:29) Text-based content performs well as how-to articles and listicles (02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok (03:17) Using short-form and long-form videos for content creation and distribution (04:36) AI-generated CTAs can significantly impact conversion rates (05:09) Content upgrades as a strategy for increasing opt-in rates (09:32) Expected opt-in rates for content upgrades (09:56) Discussion on the evolution of SaaS products for content marketing (09:51) Sumo Me and Appsumo (10:17) Decrease in software margins (11:19) 37 Signals' once payment model (12:20) AI-generated landing pages (13:51) Neil Patel's AI content prompt (14:50) The value of bookmarkable prompts (15:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey, this is Reed Isble.
0:01.2	And Dan Ism
0:02.0	Otherwise known as the Brothers Hunt.
0:03.7	We're hosting a new podcast.
0:05.2	God's Country by Meat Eater and Our Heart Podcast.
0:07.7	God's Country is a weekly drive to the intersection of music and the outdoors.
0:11.3	Two things that go together like Sunday and some
0:13.8	pond fishing. Or cows and green pastures. This record will be the one that it will
0:17.9	always define who I am. So hop on in and ride shotgun with us as we take the
0:21.8	backroads with some of the most
0:23.0	influential people in country music today listen to God's country on the I Heart
0:26.8	Radio app Apple Podcast or wherever you get your podcast.
0:31.5	I'm Jacob Goldstein I used to host Planet Money now I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show. It's called
0:35.7	What's Your Problem? Every week on What's Your Problem, entrepreneurs and engineers
0:39.7	describe the future they're going to build once they solve a few problems.
0:43.0	I'm talking to people trying to figure out how to do things that no one on the planet
0:47.4	knows how to do from creating a drone delivery business to building a car that
0:51.6	can truly drive itself.
0:53.0	Listen to what's your problem on the I-HeartRadio
0:56.0	app or wherever you get your podcast.
1:00.0	All right, so today we're going to talk about whatever
1:02.0	Neill wants to talk about first.
	...

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