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Today on Forbes, new billionaire David Beckham on his family and legacy.

It's 10 a.m. in Chiswick, a pleasant West London suburb, in late April, and Sir David Beckham has already been on set for two hours.

This is entirely expected. The 51-year-old retired soccer superstar is notorious for being early.

Cranes, tents, and trailers clutter the driveway of a two-story brick home, giving it the outside

appearance of a film studio. Inside, a few dozen crew members moved through the rooms with

practice deficiency, managing cameras and lighting rigs. Beckham's production firm, Studio 99,

has set up today's shoot for British speaker company Bowers and Wilkins.

Yesterday's shoot was for appliance maker, Shark Ninja.

There are several more scheduled in the coming days, all in service of the machine that

is David Beckham, Inc.

As cameras roll, Beckham sits on an oversized sofa in a white Hugo Boss sweater,

distressed jeans, a gold

...