Never Polish A Turd. | Ep. #1578

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 December 2020

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Never Polish A Turd. [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on. [01:35] Find something that provides value and polish that rather. [02:06] Good marketing on a turd still won’t work. [02:40] The best marketers are customer-obsessed. [03:11] That’s it for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:20.1	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:26.5	we're going to talk about why you should never polish a turd. But first Neil, let's
0:31.0	explain to people what exactly is a turd?
0:34.1	A turd is just something that's just dead.
0:36.6	It's not gonna work.
0:38.2	Have you ever heard the saying,
0:39.4	like, I'm so good at sales I can sell,
0:42.0	poop on a hook and sell it as an earring to the Queen.
0:44.4	No, I've never heard that.
0:47.0	So in sales a lot of people talk about that.
0:50.1	But in general, when something's a turd, it's a dud, it's not's a dud it's not a good product it's not a good service
0:55.1	not a good blog post it's not a good marketing campaign just running it and trying and
0:59.8	just continuing pushing forward isn't gonna do you good. You're just wasting your time.
1:04.7	Because the inevitable is going to happen. The inevitable is it's going to fail.
1:09.7	And I always tell people, when Eric can I say, never polish a turn, what we're saying is, don't waste your time
1:15.7	on stuff that you know isn't going to work or stuff that isn't going to be great.
1:19.8	You're just wasting your time.
1:21.8	You could be taking the longer-term approach and trying to
1:24.8	increase in this more sustainable better that really benefits people solves
	...

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