Welcome to the Tech Brew Ride Home for Thursday, September 4th, 2025. I'm Brian McCullough today. Mark

German lays out how Apple intends to jump into AI search as soon as this spring.

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The browser company gets a soft landing, and after a decade and a half of waiting,

we finally have the iPad app for Instagram you say you always wanted.

Here's what you miss today in the world of tech.

Mark German says that early next year, Apple is planning to release an AI search tool called,

weirdly, world knowledge answers as part of a big Siri revamp.

And it looks like the bakeoff is nearing its end because Apple and Google have apparently agreed to test a Google AI model for Siri.

Quote, the idea is to make Siri and Apple's operating systems a place where users

can look up information from across the internet in a similar fashion to chat GPT, AI overviews

in Google Search, and a crop of new apps. The approach will rely on large language models or

LLMs, a key technology underpinning generative AI. The underlying technology enabling the new Siri

could come in part

from Alphabet's Google, Apple's longtime partner in Internet search. The companies reached a formal

agreement this week for Apple to evaluate and test a Google developed AI model to help power the voice

assistant, the people said. Apple's new search experience will include an interface that makes use

of text, photos, video, and local points of interest, according to the people. It will offer an AI-powered

summarization system designed to make results more quickly digestible and more accurate than what's

offered by the current Siri. As part of the Long Promise Siri revamp, the digital assistant

will be able to tap into personal data and on-screen content

to better fulfill queries. It also will be able to more precisely navigate users' devices via

...