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Hidden Brain

Never Go To Vegas

Hidden Brain

Hidden Brain Media

Social Sciences, Performing Arts, Science, Arts

4.642.5K Ratings

🗓️ 18 March 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

All social classes have unspoken rules. From A-list celebrities to teachers, doctors, lawyers, and journalists — there are social norms that govern our decisions, whether we realize it or not. This week on Hidden Brain, the invisible qualities that all celebrities have in common, and how our interest in them builds because of cues we get from one another. Later in the episode, we look at another elite group: the yoga-loving, Whole Foods-shopping, highly-educated group that researcher Elizabeth Currid-Halkett calls the "aspirational class."

Transcript

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0:00.0

This is Hidden Brain, I'm Shankar Vedanta.

0:04.2

Being a celebrity can be boiled down to a simple formula.

0:07.6

Follow these rules and you can be an a-lister too.

0:11.7

Rule number one, go to the right parties.

0:14.7

It's the year's most electrifying red carpet with a spoon-shape.

0:19.4

Rule number two, hang out with the right people.

0:22.7

The most successful singers in the biz, Selena Gomez and Taylor Swift.

0:27.0

I mean the two have been BFS for like, ever.

0:31.0

Rule number three, be seen, but in small doses.

0:35.0

Over exposure, as we know, actually does make people lose interest.

0:40.5

Rule number four, never go to Vegas.

0:45.2

What are you talking about Vegas?

0:46.9

Vegas, baby, Vegas.

0:48.4

If you go to Las Vegas, it actually pulls your star power down.

0:53.4

Now maybe you're thinking this episode isn't for me.

0:56.2

I'm not an a-lister, I've no desire to be one.

0:59.0

I don't read us weekly or keep up with the Kardashians.

1:03.0

But Elizabeth Card-Halkeh's research into elite social groups might just apply to you too.

1:09.0

Elizabeth is a professor of urban planning at the University of Southern California,

1:13.1

but if you look at the books she's written, she's actually fascinated by social networks.

1:18.0

From Hollywood to the highly educated people who spend their time and money on things like

1:22.8

yoga, breastfeeding, buying organic food, attending farmers markets, listening to NPR, reading

...

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