Restaurant tours know this all too well where if you, you know, you know, have a dish that's spoken up and you have to talk about the chef's backgrounds and houses, you know, his favorite dish throwing up as a child and all of this, we eat all of that.

We eat all of that that actually influences our experience because again, we're not eating the food when we're eating our brains mental model.

That mental model is really shifted by all of these things outside of just the food itself.

Are we yes? Where are we here? Why are we here not entirely clear? We are misfits grossed into existence by random chance with no hints at all as to how we're supposed to make sense of it all.

It's immensely bizarre. Here we are.

Hello everybody and welcome to the here we are podcast today. I'm very excited to talk to the authors of the book Blind Site.

The mostly hidden ways marketing reshapes our brain. Matt Johnson and Prince Goomen are joining me today. How are you guys doing?

Great. Thanks so much for having us today.

Pleasure to be here.

Yeah. Thank you guys.

I'm very excited about this book. I just got started on it and it's way in the wheelhouse of the show.

And I know you guys you guys kind of have very compatible backgrounds for writing this book, but I like to imagine how you first met was like you bumped into each other.

Or you were you were at like some sort of like like a like a AA but for names and like one of you was like I wish my name was more boring and then Matt was like I wish my name was more exciting.

Like we should be friends.

Yeah.

Is that is that basically how you met?

I mean that's such a beautiful story that I don't I also want to spoil it by by telling the actual truth.

That's funny. I mean so actually Prince and I go back to undergraduate. So I want to date ourselves as an exactly when this was, but it was some some time ago.

And we were friends back and undergraduates, you know, together and then we went on very, very different paths after graduation. So I went into the academic.

So I graduate 2008 will just say that because that you know it's a very important time American economy.

And you know we went in very different paths during this you know very strange time and you know American history.

So I went into I basically hibernated, you know in the academic world that I hibernated the labs and libraries for for five years.

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