Stripping down science is the Naked Scientists. And this week we're finding out what tricks

retailers have up their sleeves to make you buy stuff. I did a little bit of

checking before we came this product is genuinely half price., if you were going to buy your dishwasher

tablets here, they would cost you slightly more than twice as much. So they're winning

on some and losing on others. But because of the way our minds work, we tend to think that other things are

cheap as well.

That is the field that is neuromarketing.

It's using a knowledge of the nervous system and your psychology

to make you part with more money and this week we'll find out how it all works.

Hello I'm Chris Smith. Thank you for joining me on this week's show, Sarah Kaster Perry.

Sarah hello. Hello in the news this week's show, Sarah Kaster Perry, Sarah hello.

Hello.

In the news this week, we'll hear how after 10 years of hard slog out on the high seas, scientists

have produced a catalogue of what's really out there in the oceans and we'll find out what many wives

and girlfriends have known for years that men really are sweatier. I'm not I can assure

you very much there so if you've got a question for us here's how you get in touch you can very much there. So if you got a question for us, here's how you get in touch. You can

tweet at Naked Scientists. You can also write on our Naked Scientists Facebook page or you can send

us an email. The email address Chris at the Naked Scientist.com.

Laying the facts bear, the naked scientists. For more information, look us up

online at naked scientists.com.

This week marked the first report of the Census of Marine Life.

This has been a worldwide project spanning the last 10 years aiming to catalog the diversity,

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