Netflix vs Blockbuster - Dirty Tricks | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 6 February 2018

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into warehouses as spies, and sometimes things didn’t go as planned. But when Blockbuster did deliver, they delivered big. They threw everything they had at Netflix, but the war raged on.

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Transcript

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0:00.0	Hey, prime members. You can listen to business wars. Add free on Amazon music. Download the app today.
0:08.2	It's spring, 2004.
0:12.4	A woman driving a dusty brown sedan pulls up to the Netflix DVD warehouse parking lot.
0:18.4	She's wearing a leopard print pantsuit and a poof bob.
0:23.7	She pulls a red envelope out of her purse and walks up to the steel door of the warehouse.
0:29.6	She's a housewife on a mission.
0:38.1	Can I help you, Biss? A man wearing a Netflix t-shirt and jeans sticks his head out.
0:42.8	Hi, I'm a Netflix customer. This is the right place to return my movie.
0:47.0	I'm so anxious to get my next one. I thought I'd drop this off myself.
0:51.4	The woman peers around the Netflix employee.
0:54.6	Hey, is that where our movies come from? How interesting. Can I see how it works?
1:00.2	I just love Netflix. I've told all my friends about it.
1:04.1	Yep, this is it. You want to have a look?
1:09.8	As the woman enters, she pulls her cell phone from her purse.
1:13.8	Could you take my picture with that big machine over there? My friends will get such a kick out of it.
1:19.3	She's pointing to the DVD sorting machine.
1:22.1	Sure, go ahead and then I'll give you the grand tour.
1:27.3	The visiting Netflix superfan remarks on almost everything she sees,
1:31.9	taking pictures as she goes through.
1:34.7	What her tour guide doesn't realize is that this enthusiastic housewife is not acting alone.
1:41.8	She's part of a bigger operation.
1:44.6	She's an associate of a guy named Shane Evangelist who runs Blockbuster Online.
	...

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