Netflix struggles to retain viewers after a series' first season
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 15 July 2026
⏱️ 12 minutes
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Summary
Netflix may be the undisputed king of streaming, but it's facing a new challenge: "the sophomore slump." Internal data reported by Bloomberg show audiences dropping off dramatically for follow-up seasons of successful shows.
Series like "The Night Agent," "Beef" and "Avatar: The last Airbender" all lost 50% or more of their original viewers when they returned for season two. To figure out what might be going on and how Netflix could respond we called up Brandon Katz, director of insights and content strategy at Greenlight Analytics.
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| 0:00.0 | For decades, companies built their procurement and supply chains around cost and efficiency. |
| 0:06.0 | Today, that's no longer enough. |
| 0:08.0 | Wars, trade conflicts, and the regionalization of trade have changed the rules. |
| 0:13.0 | Companies still need to control costs, but they also need to reduce risk and respond |
| 0:18.0 | faster to disruptions and shocks. GEP helps the world's leading enterprises do exactly that. |
| 0:24.8 | Through its AI-native quantum intelligence platform and services, |
| 0:28.8 | GEP helps companies gain visibility, predict and manage risk, |
| 0:32.9 | and make smarter capital investments across their global value chain. |
| 0:36.6 | More than 7,000 employees across |
| 0:39.1 | 30 offices support over 1,000 organizations worldwide. GEP combines agentic AI with three decades |
| 0:47.1 | of procurement and supply chain data and expertise. Learn more at gEP.com. This Market marketplace podcast is presented by Tomorrow's Cure. |
| 0:57.0 | If our episodes on the intersection of AI and healthcare left you wanting to learn more about how technology is transforming medicine, tomorrow's cure is for you. |
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