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So there's this war, the civil war going on, the very few people are aware of

around who's going to control identity. Enter, stage left, connect the television.

Connected television is what will bring down the walls of wall gardens.

Hello and welcome to the Baron Streetwise podcast. I'm Jack Howe and the voice you just heard

is Jeff Green. He's the founder and CEO of a company called Trade Desk and if you've never heard of

it, it's time to get to know it. When Jeff says connected television can bring down the

walled gardens, he means that ad supported streaming, like the new plans coming soon from Netflix

and Disney Plus, can help reclaim power that has shifted to Google and Facebook.

But there are also risks for Hollywood. It's the subject of this week's cover story

andbearance. In a moment, we'll hear from Jeff about Trade Desk's role and we'll talk with

streaming analysts and experts about which companies are best positioned.

Listening in is our audio producer, Jackson. Hi, Jackson.

Hi, Jack. Have I already shared in this podcast about the time I almost cried during a Maxi

pad commercial? Not enough. When I say almost cried, I mean, there was a feeling of fullness

in the throat and a bit of a runny nose, some elevated, ocular moistening, but I don't recall

any falling or flowing tears and, you know, a base level of eye moisture is perfectly normal.

That's what lack from old glands are there for. So I don't think it counts as a full cry,

but I'm not a doctor. I'm just a guy who watched the Super Bowl in 2015 when my daughter was

...