Welcome to Seeking Alpha's Wall Street Lunch, our afternoon update on today's market action, news, and analysis.

Good afternoon. Today is Monday, April 13th, and I'm your host, Kim Kahn. Our top story so far,

with the pursuit of Warner Brothers' discovery behind it, and a recent price hike absorbed by

subscribers, Netflix is emerging as a lower volatility business with expanding advertising

potential. Morgan Stanley and Wedbush both reiterated bullish views and raised their price

targets this week. Wedbush expects Netflix's ad revenue to at least double to $3 billion

this year,

citing opportunities to expand partnerships, refine targeting, leverage AI, and add more live

content. Analyst Alicia Reese reiterated an outperform rating and lifted her price target 3%

to $118, pointing to pricing power and interactive ads as incremental growth drivers.

Morgan Stanley's Sean Diffley also highlighted additional upside from advertising, alongside

benefits from recent price increases and the end of WBD pursuit.

He said engagement continues to strengthen, with Ares Watch, depressing $200 billion annually, supported by live and sports programming that drives

must-see moments. Diffly reiterated in overweight rating and raised his price target

4.5% to $150, calling Netflix the dominant player in premium streaming content, despite

broader concerns

about engagement growth. Among active stocks, Goldman Sachs' stock is under pressure after the

Wall Street bank's Q4 net interest income fell short and its provision for credit losses

came in higher than consensus estimates. The bottom line, though, exceeded expectations,

helped by strong top line results

in its global banking and markets division. That offset a quarter-and-quarter dip in wealth

management. Looking to the economy, U.S. existing home sales are down 3.6% on the month to 3.98 million

...