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Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel Gets 57x More Leads From LinkedIn Than X

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 β€’ 1.4K Ratings

πŸ—“οΈ 21 May 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Neil and Eric unpack how to measure the real value of an X account beyond views, why LinkedIn drives 50x more leads for Neil, and the trap of chasing audience capture instead of revenue. They dig into ICP-focused content vs broad TAM plays, parabolic AI stocks like AXT and Lumentum tied to indium phosphide bottlenecks, and the storytelling lessons behind them. The episode closes with a sharp breakdown of rebranding, why Intercom launched Fin, and why Eric spun up Single Brain instead of bolting AI onto Single Grain. Key takeaways β—ΎNarrow ICP content beats broad views for revenue β—ΎAI supply chain bottlenecks are driving parabolic stocks β—ΎFocused brand offshoots convert better than mixed offerings Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Chapters 00:00 The real value of an X account 02:07 X vs LinkedIn for lead generation 04:00 Breaking down Neil's LinkedIn engagement 06:58 TAM by dollars, not population 10:48 Why chasing views hurts your business 14:05 Karrot LinkedIn personalised ads break 15:52 Parabolic AI stocks explained 16:37 The indium phosphide bottleneck 19:36 Storytelling and bottleneck lessons 20:59 Rebranding: Intercom to Fin 22:13 Single Grain to Single Brain 23:01 Keeping your brand focused 𝗔𝗕𝗒𝗨𝗧 π—§π—›π—˜ π—–π—›π—”π—‘π—‘π—˜π—Ÿ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. πŸŽ™οΈ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel πŸ“© Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ βœ… Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0

When a buyer asks AI for a solution like yours, does your business come up?

0:04.5

Most companies have no idea.

0:06.2

And by the time they find out, they've already lost the deal to someone who did.

0:09.9

HubSpot AEO helps you show up in those moments, what the right answers buyers are looking

0:14.7

for.

0:15.6

Before the first click, before the first form fill.

0:18.6

That's the moment HubSpot AEO is built for. Check HuffSpot.com, the agentic customer platform for growing businesses. The part that everyone misses about the measure of X account can be determined by what it opens for you in terms of real life, in terms of the doors that it opens, right? So let me share this with you. And really, we can talk about how this applies beyond X as well.

0:39.9

So Nikita Beer, who's the head of product at X, which ironically, you know what's funny? Elon gave him this job to be head of product of X because he's so good at X, because he was so good at posting before, right? So he still is. So the value of an X count can be measured by what doors it opens for you in real life.

0:55.1

So you look at this, 3.4 million views on this one.

0:57.8

And then Gary Tan of white commoners, like it's priceless, strip mall guy. And you have Nicole, Benham here. And then all these other people is like, oh my God, it's changed my life. Even your brother here, Dr. Perth Patel, this this guy, he's like 100,000% this guy over here,

1:12.8

your brother, right? So, so anyway, all that to say is that I think about this, Neil, I think

1:20.2

about, I'm going to share a couple examples and we can kind of go beyond this, but recently a lot of

1:26.4

engineers have taken our Beat Claw challenge.

1:28.3

They've all come from X.

1:30.3

We've had an intern recently joined us who's amazing, and he came from X as well.

1:35.8

And he actually applied using X and he wrote like a thread.

1:38.7

And so, and I think about, you know, the people that I'm able to to through DM, whether it's like popular creators or venture capitalists or entrepreneurs, all that comes through X.

1:49.5

And it's all like because you spend the time to actually create something that actually intrigues someone else in terms of thought provoking statements that you put out there, right?

1:59.7

And you also get to test your thinking out there when you're on X.

2:03.3

Like you can test whether you're thinking is right or wrong. And for me, I personally like writing a lot, and I think you do as well. And so it can be X. It can be LinkedIn. It can be, you know, whatever it is that you have. It could be YouTube or whatever. But I do think, for for me the way X is able to kind of expand

2:19.9

your reach to the right people at the right time and really smart people hanging on I think it has

2:24.8

been immeasurable so let's talk about X and we can talk about how this kind of applies for

...

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