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The Journal.

NBC's Olympic Bet on Peacock

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 17 February 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

When NBCUniversal launched its streaming service, Peacock, in 2020, it had a rocky start. Now it's trying to regain its footing by live-streaming the Winter Olympics, along with new shows and movies. As WSJ's Lillian Rizzo explains, the stakes are high for NBC and its parent company, Comcast, to get it right. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

In January 2020, our colleague, Lily and Rizzo, was invited to a big event.

0:11.0

Ladies and gentlemen, please welcome to the stage, the chairman.

0:15.2

It was at 30 Rock and it was on the SNL stage and there were people like Jimmy Fallon and

0:20.7

Tina Fey.

0:21.7

Hi, how are you?

0:24.6

And bright lights and obviously the executives too of Comcast and NBC.

0:29.1

It was very cool, the orchestra that was playing Olympics music basically.

0:34.5

And so, you know, they let everybody know this was Peacock.

0:38.4

True story, I actually, I truly did originally want to call the show 30 Rock, the Peacock,

0:44.5

but I was told it was a hard no and that it would not pass the sensors.

0:48.6

And yet here we are announcing Peacock.

0:52.2

Peacock.

0:53.4

It was NBC's entry into the streaming wars.

0:57.1

Soon the network would be facing off with giants like Netflix and Amazon Prime.

1:02.3

But NBC had a plan for Peacock to stand out from the competition.

1:07.6

And it's launching on the back of the Tokyo Olympics, you know, red, white and blue everywhere.

1:12.7

And the 2020 Olympics in Tokyo certainly promises to be the biggest and most impressive

1:17.3

games yet.

1:18.4

And this summer, Peacock will give audiences a front row seat.

1:22.3

And then, you know, it would be bright lights and everybody would be like, oh my god, it's

1:25.8

Peacock, like we're going to go there to watch stuff from the Olympics.

1:29.7

For decades, NBC has held the exclusive broadcast rights to the Olympics in the US.

...

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