It's the Bryan Lair Show on WNYC, good morning and good everyone.

As we welcome our next guest, Naomi Klein, I wonder how many of you have her mixed up

with the other Naomi, Naomi Wolf.

Klein is the author of books like The Shock Doctrine about disaster capitalism and this changes

everything about the climate emergency and she's been outspoken in her support of policies

like the Green New Deal.

Naomi Wolf, as Klein describes, has become, quote, one of the most effective creators

and disseminators of misinformation and disinformation about many of our most urgent crises, unquote.

But Klein has so regularly been confused for Wolf, once known as a leading feminist author,

now more known as a regular and Steve Bannon's podcast, that Klein used this experience of

having a doppelganger as a premise for her new book out today that she hopes will form

a guide into what she deems our doppelganger culture, a culture that we have come to think

of in which we have come to think of ourselves as personal brands forging a partitioned identity

that is both us and not us, unquote.

It's so important amid the social media echo chamber and the proliferation of dangerous

conspiracy theories, deep thinking and self-reflection to boot in this new book called doppelganger

a trip into the mirror world and Naomi Klein joins me now.

He's good to have you on the show.

Welcome back to WNYC.

Thank you so much, Brian.

It's great to speak with you again.

And listeners, our phones are open for Naomi Klein fans or anybody else with a question

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