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Bold Names

Navigating The Future of Maps

Bold Names

The Wall Street Journal

Technology

4.41.4K Ratings

🗓️ 23 December 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

From paper maps to smartphone apps, the way people navigate the world has changed tremendously due to the rise of the internet. Google Maps is the fourth most popular mobile app in the U.S. by unique visitors, according to Comscore. That makes it more popular than Instagram, Tiktok and Spotify or its closest competitor, Apple Maps. Christopher Phillips, who runs Google’s Geo team and oversees Google Maps, speaks with WSJ’s Danny Lewis about how his company is thinking about the role maps play in bringing more information to our fingertips. Further reading: WSJ: The Future of Transportation Google Combines Maps and Waze Teams Amid Pressure to Cut Costs Google Reaches $391.5 Million Settlement With States Over Location Tracking Practices Slow Self-Driving Car Progress Tests Investors’ Patience Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Sometimes running a business can feel like cycling uphill, with square wheels!

0:10.0

But zero online accounting software can help predict the future cash flow of your business.

0:15.0

So you can stay one step ahead.

0:17.0

Soon it'll feel more like freewheeling downhill.

0:21.0

On a tandem!

0:22.0

What, mate?

0:23.0

With a messer on the back.

0:25.0

Oh, that's nice.

0:26.0

Search zero with an axe, because healthy business is beautiful business.

0:34.0

For thousands of years, humans have found new and novel ways to navigate.

0:38.0

Using the stars, following landmarks and trail markers, and making it easier for later travelers to find their way.

0:45.0

The maps they've created were carved into stone, drawn onto paper.

0:51.0

And now we've got GPS instead of sextants, and apps instead of atlases.

0:57.0

I can find my way around almost anywhere with a few taps on my smartphone.

1:01.0

We've come a long way from paper and stone.

1:04.0

But what will the next generation of maps look like?

1:07.0

And how will we navigate as the internet becomes even more deeply entwined with our day-to-day lives?

1:12.0

We're in that next evolution of information, detailed information that can really help you decide where to go.

1:19.0

And then figure out how to get there in a better way.

1:27.0

From the Wall Street Journal, this is the future of everything.

1:30.0

I'm Danny Lewis.

1:32.0

Today, we'll hear from Christopher Phillips, who leads the team running Google Maps.

...

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