explore it for a second and put together a proof of concept and show what your thought is instead

of just like shutting down just because the idea wasn't I received good in the first second

because I think that's really where we can start doing things differently, learning things.

And I think we all have something to bring to the table.

So just put that foot forward and don't limit yourself based on what other think or say.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

This is a fun one because my guest today, Samuel Vindra, hopefully I didn't butcher that completely.

No, that's totally fine.

It's just changed roles in the last few weeks.

So as Samuel, you have had an extensive career in marketing and building brands

and innovation, leading teams, and thinking of people first.

So I'm really excited to dive into all of that.

But I also want to talk about your new organization, SafeSide, Sweden,

and why you embarked on a new journey, what that looks like compared to all of your vast experience

over the past 17 plus years.

That sounds super fun.

And I think the most exciting thing about, you know, wherever you are in your career,

if it's a new path or an old one, it's always about the same kind of foundational values that

you carry with you across as a leader, as a colleague in anything you do. So I think whatever

...