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Realfoodology

Natural Flavors | Ashley Nickelsen of B.T.R. Nation

Realfoodology

Courtney Swan

Nutrition, Health & Fitness, Alternative Health

4.91.3K Ratings

🗓️ 13 September 2023

⏱️ 55 minutes

🧾️ Download transcript

Summary

163: Ever wondered about the term 'natural flavors' on your food labels? We've got Ashley Nickelsen, founder of B.T.R. Nation Bars and Chocolates, joining us to pull back the curtain on this industry mystery. Ashley gives us the real deal about food's natural flavors, telling us why companies opt for them, and if any are truly safe. She even lifts the lid on how the terms 'natural' and 'clean' are used and abused in the food industry. What's more, Ashley has some sweet news for you - an exclusive discount code for her products! Click here to get 20% off B.T.R. Bars with code REALFOODOLOGY Topics Discussed: 0:00:00 - Natural vs Artificial Flavors 0:07:20 - Positive Feedback on Low-Sugar Food Bars 0:16:49 - Fake Flavors' Impact on Palates 0:23:53 - Concerns About Natural Flavors and Labelings) 0:25:55 - Controversy Surrounding Vanilla and Natural Flavors 0:37:53 - Educating and Raising Awareness on Ingredients 0:44:46 - Greenwashing and Misleading Labels Problem 0:50:44 - BTR Products Check Out BTR Click here to get 20% off B.T.R. Bars with code REALFOODOLOGY Sponsored By: Wildway https://wildwayoflife.com Code REALFOODOLOGY will give you 20% off your first order Organifi www.organifi.com/realfoodology Code REALFOODOLOGY gets you 20% Off Seed's DS-01® Daily Synbiotic seed.com/realfoodology Use code REALFOODOLOGY for 30% off your first month's supply of Seed's DS-01® Daily Synbiotic LMNT Get 8 FREE packs with any order at drinkLMNT.com/realfoodology ARMRA Colostrum tryarmra.com/realfoodology enter REALFOODOLOGY to get 15% off your first order. Check Out Courtney: Courtney's Instagram: @realfoodology www.realfoodology.com My Immune Supplement by 2x4 Air Dr Air Purifier AquaTru Water Filter EWG Tap Water Database

Transcript

Click on a timestamp to play from that location

0:00.0

On today's episode of the Real Foodology podcast.

0:02.6

Yes, natural flavors are slightly more natural than artificial, but now there's a lot of research

0:07.0

that shows that they're quite similar.

0:09.2

But there is nothing about natural flavors that are transparent or anything of nutritional use.

0:14.5

It's just to make us want to eat more, right?

0:17.4

So that's the point is it's designed specifically from that aspect of how

0:22.1

much more addictive can we make it for people to buy more. And obviously natural flavors are way

0:28.1

cheaper than the real thing. Hello, friends. Welcome back to another episode of the Real Foodology

0:34.3

podcast. I'm your host, Courtney Swan. And today's episode is all about

0:38.7

natural flavors. I sat down with Ashley Nicholson, who is the founder of BTR Nation Bars and

0:44.6

chocolates. And you guys are going to hear more about them on the episode. Also, if you follow me on

0:49.2

Instagram, you probably already are aware of these bars. Hopefully you've tried them.

0:53.7

They are one of my favorite food bars on the market,

0:56.4

and we go more into detail about why in the episode.

1:01.1

But let's get into the meat of the episode.

1:03.6

So we talk about what her inspiration was for starting BTR Nation bars

1:09.2

and what natural flavors are. We really go into extensive detail

1:12.8

about why companies do this. What does it actually mean when you see natural flavors on the

1:18.7

ingredient label? Are there any ones that are actually safe? And why most brands actually don't even

1:25.5

know what's in their natural flavor that they're using.

1:34.1

We also talk about the terms natural and clean. We talk a little bit about greenwashing and so much more. So I hope you guys really like this episode. I love talking with Ashley. It was such

1:39.0

an informative episode. And oh, before I go, she shared a code that I wanted to share with you, my listeners.

...

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