"Names WILL Be Called Out" - Rick Ross's New Album Is Coming For EVERYONE
Valuetainment
Valuetainment Episodes
4.8 • 1.7K Ratings
🗓️ 28 May 2026
⏱️ 7 minutes
🔗️ Recording | iTunes | RSS
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Summary
Rick Ross explains why not everyone should be the face of their business—but why he must be the voice of his brands, driving 30+ partnerships and 20 years of momentum. He breaks down personal branding, how he chooses from thousands of unreleased songs, and why the audience—not the artist—decides the hits.
Transcript
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| 0:00.0 | If you were to give other business guys advice, okay? |
| 0:04.4 | How important is it building a brand that drives attention to the businesses you run? |
| 0:15.0 | That question almost sound unbelievable. You even ask repeat that again so how how important is it |
| 0:26.3 | to build a brand personal brand to help bring attention to the businesses you're running or owning |
| 0:32.7 | well it depends on who's who we're speaking about Everybody's not great at being a personal brand. |
| 0:40.4 | You know, everybody's not great or meant to be up front leading to charge. |
| 0:45.6 | So sometimes it's best for certain people to fall back. |
| 0:48.6 | But in my situation, me being a voice of the brand is always a great thing. |
| 0:55.0 | Right now I have over 30 plus partnerships. |
| 0:58.0 | I'm celebrating 20 years in the game and I'm still excited about the music. |
| 1:03.0 | We still chastising the minions. |
| 1:06.0 | We still shooting threes from Half Court. |
| 1:09.0 | Yeah, and when I throw you to Ali Hoot, you got to win by Yammer. |
| 1:13.8 | And by the way, I saw something. |
| 1:15.0 | I saw you said you have 3,500 songs that you still have not released to the. |
| 1:21.6 | Is that the number? |
| 1:22.3 | Am I saying the correct number? |
| 1:23.3 | I don't know. |
| 1:24.8 | I read it somewhere there. |
| 1:25.8 | You said 3,500 songs that has not been released to the public. |
| 1:29.0 | I have laptops and laptops, hard drives and hard drives. |
| 1:36.1 | How does the song selection work out? |
... |
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