NadaMoo - The Gateway Drug to a Plant-Based LifeStyle

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 July 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and Omnisend**

“Dealing with food is always a labor of love,” says Daniel Nicholson, CEO and honorary Founder of NadaMoo, a dairy-free plant-based frozen dessert brand.

Daniel graduated from the University of Texas in 2007 with a degree in mechanical engineering and went to work for a major energy utility in Spain after graduating. However, it was when he returned from Spain that he uncovered something that would soon be his all-encompassing passion.

It happened when he met the founder of NadaMoo, who was raising capital at that time. Daniel was so taken with the product and the founder that he introduced his family to the founder and they became investors in the company.

In part 1 of this Feature, Daniel talks about:

* Gratefulness
* Overview of the brand
* His education and early career
* How he discovered and joined NadaMoo
* The Little product with significant impact
* Advice for others like him

Join Ramon Vela and Daniel Nicholson as they break down the inside story on The Story of a Brand.

For more on NadaMoo, visit: https://nadamoo.com/

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Transcript

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0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.6	So, Nade Mu, we are a dairy-free plant-based frozen dessert brand.
0:28.2	We like to call it ice cream.
0:30.9	Some proponents of the dairy industry don't really want us to call it ice cream,
0:36.4	but sometimes we don't care.
0:38.2	We call it it it.
0:41.2	We've been doing this for 15 years.
0:43.6	We were an early stage pioneer of the dairy-free plant-based ice cream movement and really just, you know, doing it in the most authentic way possible has always been our path forward.
1:02.0	Our company wasn't even founded until the product, the recipe was discovered by a buyer from Whole Foods Market.
1:13.6	Our founder created this recipe for her sister, who had just been diagnosed with severe lactose
1:20.6	intolerance, gluten intolerance, and her doctor was pushing her toward a more plant-based
1:26.6	lifestyle. Our founder, having a natural pastry chef background,
1:32.3	was able to put those skills to work to create an ice cream product for her sister
1:36.3	because her sister was a lover of ice cream and was devastated
1:39.3	that she probably wouldn't be able to enjoy anymore.
1:42.3	And, you know, therein lied the initial problem.
1:48.0	That's what motivated our founder to create a recipe that she then began to sample out in the local Austin market.
1:57.0	One day as she was at a local juice shop was sampling that product on whoever would take a sample just to gather feedback,
2:04.6	to see whether or not they liked it as much as her and her sister and some of their friends and family did.
2:11.6	And on a very serendipitous day here in Austin and walks a buyer from Whole Foods. He tasted the
2:19.3	product and very quickly and very seriously looked at our founder and said,
	...

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