Bill Jordan, founder of Realtree, shares his journey from being an avid hunter to starting his own camo company. He discusses his passion for hunting and how it has shifted from personal enjoyment to giving back and sharing the experience with his family. Bill also talks about his upbringing in an outdoor family and the influence of his parents had in instilling ethical values in him. He shares stories from his college football career and how he tore his hamstring, which led to a funny story about his first buck with a bow. Finally, he explains the inspiration behind creating the Realtree camo pattern and the initial feedback he received. Bill Jordan, the founder of Realtree, discusses the early years of the company and how it grew to become one of the biggest names in the hunting industry. He talks about the challenges of starting a new business and the importance of perseverance. Jordan also shares how Realtree utilized media, including television and print ads, to promote their products and showcase the outdoors. He emphasizes the role of family in his life and the importance of passing down the hunting heritage to the next generation. Jordan expresses optimism for the future of Realtree and the industry as a whole. Do not miss this episode. Takeaways: Bill Jordan's passion for hunting has shifted from personal enjoyment to giving back and sharing the experience with his family. His upbringing in an outdoor family and the influence of his parents played a significant role in shaping his love for hunting and instilling ethical values. Bill's college football career was affected by a hamstring injury, which limited his hunting opportunities. The inspiration behind creating the Realtree camo pattern came from a desire to have a pattern that blended with the hunting environment. The initial feedback for the Realtree camo pattern was positive, and it quickly gained popularity in the hunting industry. Starting a new business requires perseverance and the willingness to take risks. Utilizing media, such as television and print ads, is crucial for promoting products and reaching a wider audience. Family plays a significant role in the hunting industry, with many influential figures passing down the hunting heritage to the next generation. The future of the hunting industry may face challenges, such as the decreasing availability of hunting lands, but there is still optimism for its growth and success. Our Sponsors: * Check out Thompson Cigars and use my code SE for a great deal: https://thompsoncigar.com * Check out Troll Co Clothing and use my code EMPIRE25 for a great deal: https://www.trollco.com/hunting Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy