Language and content in this episode may not be appropriate for all listeners.

Listener discretion is strongly advised.

Some voices may come from voice actors, but the words are accurate to the interview described. Long black Highway.

Take me all.

When you were in school you probably had class projects. You made terrariums and did that thing with the paper mache volcano with Mentos and Coca-Cola. If you were lucky you got to dissect a

pine cone or two or maybe even a worm if you lived in the right district. A class project of a different sort led by fearless innovator and now friend of ours, Alex Campbell,

changed this investigation yet again when he and his class of high schoolers, yes high schoolers, worked with an FBI profiler to establish that

we did in fact have a serial killer on our hands. They also provided a name for our killer. The Bible Belt Strangler, you have to admit,

is fantastic branding and what else would you expect from Generation Z?

That said, the runners-up for our killer's moniker were a little less compelling.

Some of them sounded like the names of professional wrestlers from the 1980s,

the Southern Slayer and the Highway Hunter, the most memorable was the Tennessee Air Depriver.

They are high school kids after all. But this is no laughing matter. No small one either. Solving cases like

this is about engaging with the, and some part of that is about capturing

the public's imagination.

The case doesn't change, but it's a repeatability and distinctiveness does.

The Redhead Murders is already a quality nameplate.

Adding a handle, like the Bible Belt Strangler to the the Mix takes things to another level.

For years this killer was only Bruce Jenkins' nondescript white male in a brownish shirt and a maroonish truck and possibly also blue jeans. It's a somewhat

valuable description but terrible marketing. Try to make a decent headline out of that.

Go ahead I'll wait. Try to make a decent headline out of that.

Go ahead, I'll wait.

...