Hey Sainsbury's. Do anything to help my money stretch a bit further this time of year?

Well, we're always matching and lowering prices. So every week, hundreds of Sainsbury's fresh and everyday products are price match to Aldi.

And every week, with nectar, you can save money on thousands of your family's favourite brands.

So your money can go further while you don't have to.

Looking for ways to save money? Ask Sainsbury's. Sainsbury's, good food for all of us.

Selected products.

Aldi Price Match, not in NI.

Nectar Prices require nectar account.

Terms, Sainsbridge.com slash AldiPricematch

and nectar.com slash prices terms.

The promise that I issue to you is that by 1 o'clock today, you will know more than you do now.

LBC 97.3 Mystery Hour with James O'Brien.

Three minutes after 12, I still get a tingle at the portentousness of that voiceover.

What happens here is really very straightforward.

If you haven't heard it before,

indulge me for a moment and I shall tell you, you're probably familiar with those newspaper columns,

cues and notes and queries, a reader will write in and say, why do we do this? Why do we do that?

What does that mean? Where does that come from? Who, when, what, wherefore, when's, even the odd wither. And then, weeks, days, later, someone else will write in and say, well, the answer to that question is, or I think you'll find it back in 1937. And eventually, if you're lucky enough to have bought the paper on both days and remember to follow it up, you might actually be able to share in the sense of illumination and elucidation that ensues. This is exactly like that, except there's no luck involved. You will hear the answer to the

question because it'll all happen in the next hour, which is why we issue that guarantee that you

will know more by one o'clock than you do now. Of course, there are a couple of prerequisites to that

process, not least that you ask questions. So if you've got one, to which you need an answer,

maybe now the kids have gone back to school. You can admit publicly that you don't know something, which you pretended to them that you do, or you've

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