Mybodytutor founder Adam Gilbert is today's guest joining us on the Steve Jobs inspired Join Up Dots podcast. Back in 2014 when Join Up Dots was quite simply a baby, he was one of the first guests to appear on the show. At that time we spoke openly about his transition from corporate land to starting his own fitness business. As we see time and time again, the quickest way to starting a business is defining a problem for a specific customer and then solving it in scale. Our guest did that amazingly well, and as we also see time and time again was a text book version of his ideal customer himself. Working for Ernst and Young, back in 2007, he realised that he wasn't happy with his body, but lacked the time and energy to do something about it. And he was not alone. It seemed that Adam's work colleagues all wanted to have a fitness timetable, that fitted around their lifestyles and would ask our guest for tips. How The Dots Joined Up For Adam and MyBodyTutor And after hearing the same request for the millionth time, he realized something. Something had to be done. He had to set out to create a program that would solve this problem in a big way. He had to follow his passions. As he says" Everyone wants to be healthy and fit, but it's just too easy to make promises to ourselves and break them. It's even easier to rationalize indulgent eating, especially after a long day. I realized the missing link was accountability. But weekly accountability wasn't enough. It had to be daily. After all, a week is a long time! The same people who were motivated on Monday had given up by Wednesday, only to promise themselves they'd "start fresh on Monday!" yet again. I set out to create a program that would solve this problem. Daily and personal accountability would be the cornerstone. This way, I could help people implement the game plan we had come up with." Bang. He slammed them all together and created the online company mybodytutor So how is his life different from the first time that we spoke on the show, easier and easier or just dealing with bigger problems? And looking back to the fledgling business, was it a sprint with total clarity or a constant start and stop with a few worries in between? Well let's bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Adam Gilbert! Show Highlights During the show we discussed such weighty topics with Adam Gilbert such as: Adam shares how he managed to get the accountability aspect of the business, and the break down of building customer value. We discuss the steps that he took to find the right people to support him and how they have pushed his business to greater levels. How we all have to think "All fires start small" when building a business. It ain't gonna be a blaze overnight! How he used to walk to work with a stomach ache for over two years, knowing that the job wasn't right for him, but still doing it! How he quit his job with no income coming in but just one goal: I will pay my next months rent....and he achieved it! And lastly….. How his big dot that showed him his path was way back in college, but he still went into corporate America first!