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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

MY TOP PREDICTIONS FOR 2022 AND WHO WILL WIN IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 13 January 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

Predictions. Are they important? Do you realize that in sales we're professional

0:06.0

predictors? We forecast, we judge what to spend our time on, we prioritize, our

0:13.8

activities, hopefully. And where are the results of our predictions? Now this is

0:21.6

the time of the year where everyone has their predictions and I'm going to

0:26.6

talk through kind of what I've learned from doing it and why it's both fun

0:32.2

and necessary to do predictions. Now you don't need to predict what the stock

0:38.7

market's going to be at this time next year but if you could you'd be doing

0:42.6

pretty well. But in sales we have to do predictions and if we avoid them we're

0:49.9

reacting to other people's priorities, their predictions. Now every week you

0:57.2

probably do a prediction on your forecast. What's going to come in this month,

1:01.0

this quarter? And instead of managers using this to develop our judgment skills

1:08.8

they kind of forces to fit into the corporate sandbagging over optimistic

1:17.1

stuff which really doesn't teach us anything other than how to play a game

1:22.3

that nobody wins at which is internal politics. So why should you do this?

1:30.3

Because you want to get good at it. Now you don't have to predict things like

1:36.7

the stock market but you should be predicting where's your product going to be

1:41.4

a year from now. Where are you going to end up? You know everybody says we'll

1:47.8

set a goal and everybody usually 2Xs what their OTE is on target earnings or

1:53.8

what they did last year and then they put it away and they never look at it

2:00.2

again. Well that's not really what I mean by forecasting prediction. What I

2:07.1

mean is write it down and review it, think about it, analyze it, update it, break

2:14.7

it into daily weekly actions. Also known as habits. Habits are our operating

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