MY TOP PREDICTIONS FOR 2022 AND WHO WILL WIN IN B2B SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 13 January 2022
β±οΈ 22 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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| 0:00.0 | Predictions. Are they important? Do you realize that in sales we're professional |
| 0:06.0 | predictors? We forecast, we judge what to spend our time on, we prioritize, our |
| 0:13.8 | activities, hopefully. And where are the results of our predictions? Now this is |
| 0:21.6 | the time of the year where everyone has their predictions and I'm going to |
| 0:26.6 | talk through kind of what I've learned from doing it and why it's both fun |
| 0:32.2 | and necessary to do predictions. Now you don't need to predict what the stock |
| 0:38.7 | market's going to be at this time next year but if you could you'd be doing |
| 0:42.6 | pretty well. But in sales we have to do predictions and if we avoid them we're |
| 0:49.9 | reacting to other people's priorities, their predictions. Now every week you |
| 0:57.2 | probably do a prediction on your forecast. What's going to come in this month, |
| 1:01.0 | this quarter? And instead of managers using this to develop our judgment skills |
| 1:08.8 | they kind of forces to fit into the corporate sandbagging over optimistic |
| 1:17.1 | stuff which really doesn't teach us anything other than how to play a game |
| 1:22.3 | that nobody wins at which is internal politics. So why should you do this? |
| 1:30.3 | Because you want to get good at it. Now you don't have to predict things like |
| 1:36.7 | the stock market but you should be predicting where's your product going to be |
| 1:41.4 | a year from now. Where are you going to end up? You know everybody says we'll |
| 1:47.8 | set a goal and everybody usually 2Xs what their OTE is on target earnings or |
| 1:53.8 | what they did last year and then they put it away and they never look at it |
| 2:00.2 | again. Well that's not really what I mean by forecasting prediction. What I |
| 2:07.1 | mean is write it down and review it, think about it, analyze it, update it, break |
| 2:14.7 | it into daily weekly actions. Also known as habits. Habits are our operating |
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