We have to control the frame.

And everybody else is constantly trying to sell you on their frame.

Why you should do this, why you should be involved here, why this shouldn't be happening,

why this should be happening, why we should handle this differently.

But you are the leader in the situation.

You have to remember that part of your job is telling people what the frame is.

You determine what the frame is.

What's up guys? Welcome back to Build. And today we are doing a special episode. So,

I'm recording this 8 o'clock on a Friday night, and I am super content with the fact that I am

not doing anything right now, except for making this piece of content,

which I don't know if I've ever recorded a podcast at nighttime, like at the end of the day,

which I know. It might not be late for some people. For me, I usually go to bed at nine,

but I just had a lot of my mind, and I have not reported a podcast in like a month and a lot has happened and a lot

is happening and I am you know what recording this as I put on my face cream and get ready for bed

but here we are so practicing done is better than perfect like I like to preach but I had these

thoughts and I really

genuinely was like, I think that these would be valuable for other people to hear. Just a few

of the things that are top of mind for me as I was reviewing my week and reviewing the last

few weeks. And I wanted to share. The first thought that has been on my mind has been our

companies grown fast, now at, you know, 100 employees,

hiring for, I think we have almost 20 open roles right now. And I have more and more remembered

what my role is as a leader of a larger organization. I wouldn't even say larger, it's still

...