My New Strategy For Physical Products Brands After The Amazon Gold Rush #TheOnePercent
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 11 February 2019
⏱️ 27 minutes
🧾️ Download transcript
Summary
Is the Amazon gold rush over?
Well, not necessarily... but you can't use the same strategies you were using in 2011 or 2012.
In this episode I'll be walking you through the model that we are following when it comes to building physical products brands.
Amazon is just a distribution mechanism. A place to sell things.
In this monologue I'll be sharing my current strategies for selling physical products and building a scalable & sellable brand in 2019.
Transcript
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| 0:00.0 | I'm telling you that it's going to continue to get harder to just throw up any product and hope it |
| 0:05.1 | sells your best play to be in this long term and the thing that will make you more valuable |
| 0:11.6 | to an acquiring company. It's for you to know who that target market is and to go build that |
| 0:16.9 | audience or partner with that audience because that is how you become Amazon independent. |
| 0:21.4 | It is how you scale the company. |
| 0:23.3 | It's how you launch funnels. |
| 0:24.8 | It's how you get recurring crowdsourced content. |
| 0:28.5 | You have to start with the person. |
| 0:29.9 | It takes one free person to create change. |
| 0:33.7 | This is the show for them. |
| 0:36.0 | We are the creators of the free world. This is capitalism.com, and we are the 1%. |
| 0:43.8 | Hey, ladies and germs, Ryan here. Welcome to the show. Today I'm going to be walking you through the model that we are following when it comes to |
| 0:56.0 | building physical products brands, the ones that we're starting now and moving into the future. |
| 1:01.8 | I still to this day get people who ride in asking if they have missed the boat, if there are |
| 1:07.9 | still opportunities. |
| 1:09.9 | And I can tell you that I am still investing in physical |
| 1:13.7 | products brands and starting new physical products brands. But just like with any business, |
| 1:20.5 | the way of doing things from 2011 and 12 does not necessarily directly translate into 2018 and 19 overall strategies still apply |
| 1:34.8 | math still applies customers and treating them well applies more than ever. But the approach and the high level strategy |
| 1:47.4 | of what we're going for is different. |
| 1:50.6 | And this is a reflection not maybe somewhat |
| 1:55.1 | based on the marketplace, but mostly |
... |
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