If all that you care about is the people who are going in and clicking buttons and buying your product, you will be far ahead of most people.

Because what they care about is themselves.

If you switch that and can just care about a person at the other end of the purchase, things get interesting real quick.

Welcome to the Brand Builder Podcast presented by Capitalism.com.

I'm Max Kerwick and I advise physical product brands to find their story.

I'm Ryan Daniel Moran and I invest in physical products brands.

A physical products brand is arguably the most predictable path to a seven-figure business.

And we advise them, build them, buy them,

and sell them. The show goes behind them, tracks their success, and hands you the keys to what's

working. Let's dive in. Welcome to the Brand Builder podcast. I'm Ryan Daniel Moran. And I'm Max

Kerwark. And I understand we got a really good submission question this week that Max and I are

going to tackle. Max, would you give us the summary on what's going on? Yeah. So first off,

I want to thank all of you that have reached out to us since we started the podcast to, you know,

six, eight weeks ago now. Yeah. Had a lot of people that reached out with some great questions.

But there's been a common theme on a couple of them, and specifically it's around this

idea of passion, right?

We've talked to Roxelle, right, who has fused Hawaii, who's really passionate about

her audience of new moms and, you know, having a swimsuit that they're comfortable in.

We've talked to the guys at Bear Complex, and, you know, they do CrossFit every day.

Exactly.

They're avid crossfitters and they built a CrossFit brand.

And so there's been this question of, do I need to be passionate in order to build a brand successfully, right?

...