As you all know this year I released my first ever debut book which was

amazingly best-selling book the book there at Playbook but what not a lot of

you know is that last year I signed on to be part of another book project that I

sort of kept quite while I was focusing on this but now it's the time to tell

you all about it and I'm super excited because it's not just me that is putting

this book together there's going to be multi offers coming together from all

over the world from all different niches of hospitality it was founded and the

idea came from a host Jody Sterlin based in the UK originally from Australia

and has been over here for many years and has had a short stay accommodation

business for the past five six years based down in the Cotswolds area and the

property in the business that she created was called Sterlin stays. One of the

biggest problems when it comes to converting a look at into a booker for a

direct book in is the trust factor. Whether you like it or not your guest is

looking to make sure the you are who you say you are so how can you do that? Well

the number one accreditation and recommendation certification service in the

industry is iPRAC and I'm so happy to say that iPRAC is sponsoring this

podcast and is the lead sponsor for all Boothley content. The reason why we

partnered up is because I have been working alongside iPRAC for many years I

recommend them to every Boothley customer client and team Boothley member. The

reason being is that unlike other accreditation services they are not just

country-specific it is global and it is worldwide they've got over 10,000

members and they've got over 250,000 properties which means that you can

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