4.8 • 2.1K Ratings
🗓️ 31 December 2022
⏱️ 48 minutes
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Marketing! It’s the focus of today’s podcast because it’s the most crucial element of your business.
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Every business should have sales, marketing and operations. Your ads will attract people to your product or business through a funnel.
That funnel is created by iconic commercials and marketing that sell the product for you because the marketing is so good. That sales process becomes better over time because of marketing and word of mouth from good operations–word of mouth is the biggest endorsement someone can give. Happy customers will renew, and they’ll spread the word!
Keeping customers is as simple as having good delivery of your current product (good customer service and follow-through), and having additional products that are relevant to them.
Currently, social media is the number one way you can market. So get good at making videos, or use someone who makes good videos. Raw, unscripted videos are far more effective than content that is scripted or highly produced. And you can’t beat the value–it’s free to post to YouTube, TikTok, and many others. The algorithms are getting so advanced that they can identify good and relevant content and push it out for you.
In order to stay in the game, remember that the more you give, the more people want to work with you. Display your expertise through your content, and be in-tune with what your audience wants. The best kind of ads are the ones you don’t know are ads. Just make good content and give good advice. Make your marketing so good that your sales take care of themselves.
Click on a timestamp to play from that location
0:00.0 | social media and especially video are going to be the number one ways that you market. |
0:04.8 | Because when we look at social media today, it's not pictures and things anymore. |
0:09.0 | Everybody wants to watch YouTube videos. They want to watch TikToks. They want to listen to |
0:13.2 | podcasts like this. You have to get good at marketing on camera. How are you going to hire somebody |
0:19.2 | to do it for you if you don't even know how to do it yourself? |
0:23.6 | Today we are going to focus on marketing and I'm going to tell you that all of the strategies |
0:28.0 | that I have used to create million dollar a month marketing funnels. Now the inspiration from |
0:33.5 | this video came from another podcast I did where I talked about the front to end process of |
0:39.6 | how I've created these million dollar funnels, you know, all the way from the marketing to the |
0:44.5 | landing page to the appointment to the closers and everything else. How we just generate these |
0:50.7 | funnels every single day from social media, from ads and how they convert into dollars. Well, |
0:56.1 | during that I said, hey guys, if you want to learn more about marketing, I'll do another |
1:01.6 | podcast on that if you guys really like this video. And that video actually got way more views |
1:07.3 | than I thought it would. And the comments were really inspiring and like super positive. So |
1:14.1 | I am now given the people what they want. I'm going to talk about the marketing piece in depth |
1:19.4 | because I think that as far as the entire funnel goes, if you didn't see that, you can watch that |
1:23.8 | after this video. But you know, it all starts with marketing. You're not going to end up getting |
1:28.6 | any kind of sales for your business. If you're not attracting people to the product and to, |
1:34.8 | you know, this funnel that you've created that works. So let's go in depth on marketing today, |
1:38.8 | boys and girls. So first off, marketing, okay, to me, marketing is the most important aspect of |
1:44.7 | a business. You know, as I've always said, there are three really key like departments of any |
1:50.8 | business you start. They're sales, marketing and operations, okay. And it doesn't matter whether |
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