Welcome back to the sixth in our little mini series of audio first podcasts.

Today I'm going to be talking about scale.

So we go over stages of scaling to business at a very high level.

I'm going to talk about the micro level of scaling, which is the scaling cycle cycle which is something that I've recently

discovered that I love a lot I'm applying it all over the business I'm also

applying it to this podcast right now and then the nano level of scaling which is

basically how do we see the variables that influence the

outputs that get us more of what we want and so what's the process of

actually getting better? I did come up with a little process that I think could be really helpful because I've been trying to think through because I'm working on this massive project that you guys will find out about in a few months. It's so good. It's both a lot of work and awesome and you guys will like it.

So what I realize is that you have these macro transitions that a company has to go through

and that's what I that's what I'm going to be releasing you guys in a few months in

excruciating detail so you know what it takes to get from each

level of the business and in thinking through that I've seen a lot of

different scaling frameworks in the past many of them were useful to a degree and almost all of them and myself included

when I've done frameworks like this I kind of say like these are the phases of growth and I usually do it to

revenue right at this revenue this revenue, this revenue.

The problem is it's very different between businesses

what it looks like.

And so what ends up happening is like,

when you go through a scaling framework

and you're listening to someone else going

through it they tend to myself included just describe what it was like at each

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