Hey guys, welcome back to the game. This is the fifth in our series of audio first podcasts.

Again, let me know if you enjoyed these or this style. Today I'm talking about compounding

and building compounding assets both in terms of building businesses that compound and specific to me

with this podcast, building media and audience that compounds and seeing the output of the effort that you put in

and how to or how I approach

figuring out how to get it right before I make it big. So I actually wanted to talk about this

podcast and I'll maybe be able to give you guys an update later when I have more data on this.

But I'll tell you something that might shift how you see growing business in general

that has just taken me a really long time to get. And it's the concept of compounding, which is,

fundamentally, there's only two ways that you can build a compounding asset. Number one is that you

sell stuff that people never stop buying, or you have a network of people who never stop selling.

And so the idea is that you can make one sale and get paid for life.

That is the goal.

That is what every amazing business has in terms of its character traits.

You buy Coca-Cola once, you buy it for life.

You keep buying it.

And so to be clear, this doesn't mean that you have to have a recurring subscription.

You can also be a reoccurring customer who buys again and again and again.

And Facebook, for example, you become a customer of Facebook as soon as you make a profile,

and they sell your eyeballs for $10 to $40 a month through advertising.

And as long as you continue to use the product, they continue to sell your eyeballs, they

continue to make money from you.

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