My hijab, my way

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 1 February 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

On World Hijab Day, Business Daily's Emb Hashmi explores the enormous market in modest fashion and in particular the hijab. We meet four women who wear the hijab in their own way and also make a living out of modelling, making and selling hijabs.

Dr Sana Askary, founder of Yumin Hijab tells Emb that when she decided to wear the hijab a few years ago she couldn’t find one she could wear comfortably so she designed her own and now runs a hijab business which she’s hoping to expand this year.

Shazrina Azman aka Mizz Nina was an award winning Malaysian singer songwriter but a chance moment on Hajj pilgrimage made her realise she wanted to dress more modestly. Sharzina adapted her already very successful fashion business to more modest clothing designs and left her free hair look behind to wear the hijab.

Lalla Mariah al-Idrissi is a model and filmmaker and tells us she’s considered a model with hijab she's considered a model with hijab because the hijab is such a significant part of her appearance and Eniya Rana a modest fashion influencer based in London and married mother of 5 describes how she creates very relatable online content for a growing global female audience.

Presenter/producer: Emb Hashmi

(Photo: Dr Sana Askary and friends; Credit: Yumin Hijabs)

Transcript

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0:00.0	When you meet someone online, can you trust they are who they say they are?
0:04.8	I keep thinking so much about you.
0:07.1	She's so stunning.
0:08.4	It's all well planned.
0:10.8	Love Janessa is the True Crime podcast from the BBC World Service and CBC podcasts,
0:16.8	exploring the world of online romance scams.
0:19.8	And it's available now.
0:21.2	Find it wherever you found this podcast.
0:23.9	My signature hijab style, which takes me 20 minutes,
0:26.5	it can be described like a regal royal crown.
0:31.5	I wear my hijab in a variety of different styles,
0:34.9	depending on, you know, how much time I have in the morning or what event I'm going to.
0:42.4	You know, I've got my daily look, my lazy look and I've got my, you know, going out for dinner look.
0:48.0	And yeah, so the thing about hijab is actually really fun.
0:54.8	Hello and welcome to Business Daily on the BBC World Service.
0:59.0	With me, M Hashmi. Today we are talking about the almost $300 billion modest fashion industry,
1:06.6	where the hijab has become a key staple of fashion and a statement for women.
1:12.0	25 billion was spent on modest fashion investments in 2020 to 2021.
1:18.6	I guess I'm considered a model with hijab because the hijab is such a significant part of my appearance.
1:24.8	I wear the hijab because I feel safe. I feel beautiful in hijab.
1:32.9	That's all coming up in this special episode of Business Daily to mark World Hijab Day.
1:41.0	We cannot talk about hijabs without first acknowledging what a political symbol wearing one or indeed not wearing one has become in some parts of the world.
	...

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