What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the

Founders Journal. My daily diary made public for the world where I talk about the biggest things happening behind the scenes at Morning Brew, the wins, the losses, the interesting conversations.

Today, we're going to talk about the three biggest learnings from my LinkedIn live interview with Alicia Tillman, the chief marketing officer of

SAP. Let's hop into it. Josh, your old stomping grounds. My old stomping grounds. I love SAP. I know a little bit too much for the average person after consulting on SAP for a bit. How is speaking to their CMO?

First of all, you know a company is massive when you are a

consultant of a certain company's type of technology because SAP wasn't

your client, you were doing SAP implementation for companies,

which just shows the scale of it.

Just a few stats that I need to share about SAP

before hopping into it, because I don't think most people understand just how

massive this company is. 98% of Fortune 2000 companies use SAP, nearly 80% of all

financial transactions in the world go through SAP.

It has over 100,000 employees and is worth just short of $200 billion.

And it's like, I want to say it's like the massive company that's not given enough love because it's not super consumer facing and because the user of SAP is the enterprise and the buyer of SAP technology is the

C-suite executive but it's massive and so Hadalisha on has just a wealth of

knowledge about marketing.

She's worked in B2 Me marketing for the last few decades.

She was at American Express before this.

She's been rated top 50 CMO in the world and you know the conversation kind of was all

over the map but I would say the two big buckets were leadership during crisis

and effective marketing but also effective change of marketing strategy when crisis happens.

So like the shell around this whole conversation was, we have a world pandemic, the way that every business is navigating since March

...