My Chat with Dr. Darren Dahl, Former Co-editor of the Journal of Consumer Research (The Saad Truth with Dr. Saad_274)
The Saad Truth with Dr. Saad
thesaadtruthwithdrsaad
4.7 • 1.3K Ratings
🗓️ 15 September 2021
⏱️ 62 minutes
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| 0:00.0 | All right, guys, I've got a big fish for you today. |
| 0:05.0 | A good friend and a fantastic scholar and a true gentleman. |
| 0:09.0 | Darren Dahl, let me just introduce him before I see the floor to him. |
| 0:13.8 | He's a chairful professor at University of British Columbia, |
| 0:17.0 | so he is Canadian, proud of that. |
| 0:19.4 | He has a senior associate deanship right now so maybe we'll talk about some of these |
| 0:25.8 | administrative challenges that he probably faces. |
| 0:29.8 | Over 5,000 citations on Google Scholar. Recently, there was a tally of the most productive marketing |
| 0:38.4 | academics who've published in the leading marketing journals from 2009 to 2013, |
| 0:43.3 | and the gentleman that I have on my show today ranked number one. |
| 0:47.6 | So a true top scholar and co-editor of the Journal of Consumer Research. |
| 0:53.3 | Hey Darren, how you doing buddy? |
| 0:54.9 | I'm doing well. |
| 0:55.9 | Thanks for having me on. |
| 0:56.9 | Oh, I'm very, very excited to have you on. |
| 0:58.4 | Thank you for agreeing to be on. |
| 1:00.0 | I thought I would start maybe first, sort of with a very broad topic and that is your, when you first became |
| 1:06.2 | co-editor of JCR you wrote, as often happens with editors, they write sort of their vision of what they're going to do. |
| 1:12.4 | And I think the vision of the four |
| 1:14.6 | co-editors that had been appointed at that point was to conduct meaningful research. |
| 1:20.1 | So maybe you could start us off by talking about that first summarizing your editorial and if anything is changing your thinking about the issue, tell us about it. |
| 1:28.0 | Well, I think when we came in, you know, like you said, all editors want to make a statement. And what's funny about that is it kind of feels like every statement has already been made. And so we didn't really know, you know, well, how can we be a bit different? |
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