Okay, so I guess we can, this is a bit strange because I think you're more used to

be interviewing other people, but here I am interviewing you. It's all good. I'm sure you're good on you've done it

both ways many times. Anyway so hello free speech and medicine podcast listeners. Thanks for tuning in and I really appreciate Dr. Gad Saad who's a big name in in this kind of whole crazy world of free speech that's developed in the last few years.

Thanks very much for joining me and thanks for agreeing to come to our conference this year.

I'm so excited to be with you now and even more excited to be with you in person in a month

Not only because of the context of the event but we've never been to that beautiful part of Canada, so we can't be serious Canadians not having visited there. So look forward to seeing you soon.

Well, you're missing out. Just so you know, it's you know, it's very Scottish heritage heritage here so we'll have to rename you

mix-sod and you have to wear a kilt and a tanner when you come just to warn you.

Fair enough. Yeah. So a lot of the people who follow free speech and medicine will really know who you are.

Probably have consumed at least one or maybe both your books but maybe you could start off all I'll follow the same

format as with some of our other speakers maybe just tell us just a brief thumbnail

sketch who are you and what's your background?

Yeah so I'll give you both a bit of the you know 30 second personal stuff and then the

professional I was born in Beirut Lebanon grew up there had to leave because of the Lebanese Civil War, moved to Canada,

grew up in Canada as of the age of 11, then went on to pursue my more advanced studies in the United States, and I've been back in Canada since 2003.

In terms of professionally, I'm someone who marries several cognate disciplines and so I apply of course psychology to study decision making to study consumer decision making economic decision making but what is perhaps more unique to my profile is that I apply

evolutionary psychology and evolutionary biology to study human behavior in general and consumer behavior in particular.

So I'm at the intersection of evolutionary biology. general and consumer behavior in particular.

So I'm at the intersection of evolutionary biology

and consumer psychology.

That's my, you know, if you like my academic profile.

That said, I always remind people that I have faced two great wars in my life. The first great

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