When we say, I want to be successful, success is about sticking with it.

And so the only way that you become a failure in business is by stopping.

All the games worth playing in life, in my opinion, are all infinite.

It's not about getting married.

It's about staying married.

It's not about getting in shape. It's about staying in shape.

It's not about starting a business.

And the only thing that gets you out of business is you choosing to stop. And I think that's a very powerful frame because it puts it 100% in your control. And so as long as you keep trying, you're still

in business. If you've ever heard the saying B, do, have, have you ever heard of this? I hate it.

Because people are like, you have to become this type of person to do this type of stuff to have

this thing. But if the doing creates the having, then we don't

need to worry about having because doing is the actual thing we control. And if we describe

someone only by the behaviors they do, then being also happens as a result of doing, which means

it's just do. So Nike's always had it right.

It's true though, yeah. So tell us how people figure out who they are and what's the

process people need to go through.

So I think there's a lot of confusion around identity.

I think a lot of it is around like, I want to have these, I want to have these traits.

Or like, I wish I were born was I wish I were more charismatic.

I wish I were more patient.

I don't think people translate them into the behaviors that create the trait.

And so the traits themselves are just bundled terms. So let's say someone's charismatic. They're like, I want to be charismatic. All right. Well, if I look at

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