My 4-Pronged Approach to Monetizing a Digital Brand

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 19 August 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is from a Q&A I did on Entre with CEO & Founder, Michael Marra. The conversation focuses heavily on building a community and the steps I’ve taken over the last 10 years. We also focus on what platforms I’m bullish on right now, and what you should be doing right now if you’re building a brand or community. We talk about my experience so far with Threads and what creators need to do to take advantage of it. We speak about the new role of AI in modifying your content and how it can assist in your amplification. We also dive into how content can be monetized through the “4-pronged” approach. Entre is a platform for entrepreneurs to easily connect, learn, and build. The community consists of over 30,000+ entrepreneurs from all over the world. To learn more about Entre, visit joinentre.com

Transcript

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0:00.0	This is the flavor.
0:07.6	So I want to kick this off with starting out with what you think of threads and what do you
0:16.6	think is going on there with everything that Meta is doing in some of these like Twitter alternatives
0:22.4	and stuff that I've been going on. Have you have you tried out threads yet and what's your thoughts
0:26.8	on it so far? Yeah well first of course I've tried out threads because any community that has a
0:32.9	built-in community and is marketing it as if they've created a new community is somewhere that I
0:39.2	want to be just understanding at a higher level how business works and so if you look at what Meta
0:44.3	is doing as the fastest growing earliest community it's a great marketing ploy but the truth is
0:51.1	they're just providing a new tool to an existing community and to not dive in full force to make
0:59.6	sure that you're utilizing that and it really stems back to a different strategy that I have and
1:05.6	is a four-pronged strategy to understand content. The primary concern of content no matter
1:12.4	what platforms you utilize is to capture your essence and most people don't take the time
1:20.0	to understand that strategy. I bless because I've always done that as part of my business and my
1:27.6	personal life is to understand my skills, my knowledge, and my desire, my unique fingerprint,
1:33.1	my essence. And when this essence now has an ability to inexpensively be able to be captured
1:42.8	in video, audio, print, all types of different frequencies it doesn't matter what platform comes out
1:51.2	as long as you continue to have the second prong which is modification. You see if you have a
1:56.8	system of modifying your essence then when a new platform comes out whether it has the traction
2:03.3	in the existing community that Meta carries with it with Instagram etc or whether it's a brand new
2:10.6	platform it's so easy to go ahead and modify to the specifications and find especially with AI
2:18.5	now. You know most people really still are stuck in the understanding of what synthesized data is
2:27.1	and so if you're not taking content and then taking your content and asking it to be edited and
	...

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