What's up friends? If you have a performance horse, whether you're a barrel racer, an eventer, hunter,

or jumper, basically anything that gets above a canner, you know that there's a chance that your horse could bleed.

When I say bleed, I'm talking about respiratory bleeding. I'm talking about exercise-induced pulmonary hemorrhage.

What that means is there's capillaries that burst in the respiratory system and you actually

have bleeding in the respiratory system. So sometimes you can actually see that out of the horse's

nostrils. A majority of the time that actually happens inside the respiratory system and there's no

real outward signs. But if they were to go in and they were to scope your horse's lungs

or scope your horse's respiratory system, you would actually see a burst in capillaries and see

some bleeding there in the respiratory system. This happens on a large majority of performance horses.

Some studies say up to 85% of all performance horses. Because of this, we're

super excited to announce a partnership with married with horses with flare equine nasal strips.

Flair strips were developed by vets to be a drug-free, self-adhesive nasal strip that promotes

optimum health of equine athletes in all disciplines in every level of competition. Basically, what

these strips do is they gently support

the soft tissue over the nasal passages, which happens to be the narrowest part of the upper

airway, to reduce airway resistance and improve airflow when your horse needs oxygen most,

when it's at its peak of performance. Think about it like this. You're asking yourself to sprint.

You're jogging a little bit and then you're asking yourself to sprint. You put your index finger and your thumb over your nose and you kind of close the passageways on your nose and just squeeze them closed a little bit. What do you immediately do? You breathe through your mouth. Well, guess what? Horses don't breathe through their mouth. So that's the trick. So think about that. You can't breathe through your mouth. You have your finger and thumb over your nose. You can't breathe. You freak out. You can't perform as well, obviously, because you're not getting as much oxygen in there. So your body's not creating ATP, which is the fuel source that your body uses at those high ranges of output to help you facilitate energy at those high outputs.

Well, think about it.

If you can't breathe, your horse can't breathe in a similar situation.

It's very common that the skin flaps or the nasal passages collapse on a horse right there.

This happens to a lot of horses.

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