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Today in Focus

Musk v Starmer: will UK ban X over Grok nudification? – The Latest

Today in Focus

The Guardian

News, Daily News

4.65.7K Ratings

🗓️ 13 January 2026

⏱️ 10 minutes

🧾️ Download transcript

Summary

The UK government is threatening Elon Musk’s X with the nuclear option: a ban. The social media platform is under pressure from ministers over the use of the Grok AI tool to manipulate images of women and children to remove their clothes. Ofcom, the UK’s media regulator, has launched an investigation into X – and the government says it will support a ban if it decides to press ahead. Lucy Hough speaks to the Guardian’s senior national editor Aaron Sharp watch on YouTube. Help support our independent journalism at theguardian.com/infocus

Transcript

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0:00.0

This is The Guardian.

0:02.0

He's trying to turn this into a culture war issue.

0:16.0

He's talking about free speech.

0:19.0

He's said that the British government is acting in a way which is fascist.

0:22.2

No woman or child should live in fear of having their image sexually manipulated by technology.

0:30.2

Yet in recent days, the GROC AI tool on the social media platform X

0:35.2

has been used to create and share degrading non-consensual,

0:40.3

intimate deepfakes.

0:41.3

The strength of feeling amongst ministers is there for all to see at the start of this week,

0:46.3

and it seems like they're spoiling for a fight with Elon Musk.

0:49.3

The government is preparing to go into battle with Elon Musk after an outcry over sexualized deepfakes on his

0:55.6

platform X. From The Guardians today in focus, this is the latest with me, Lucy Hoth.

1:02.6

Joining me is Aaron Sharp, senior national editor at The Guardian.

1:06.1

So let's talk about the tool that's at the centre of this story, this GROC tool that is enabling users to create

1:12.4

sexualized, deep fake images, particularly of women and children on demand that's been met with

1:18.6

an outcry from ministers and the public. Yeah, so GROC is X's Elon Musk's in-house generative AI tool. It's a chat bot. It's not been without

1:30.7

controversy since its launch. It's been accused of being right-wing in its political stance

1:35.7

and of publishing disinformation or repeating disinformation. But this latest scandal is one which

1:41.5

involves Grok's ability to manipulate imagery. There was an update to

1:46.4

Grok's image manipulation capabilities in December. One of the types of pictures which users

1:52.5

seem to have been playing around with were images of women and testing our Grok's ability

1:58.1

to sexualize those pictures by something called nudification,

...

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