4.6 • 4.4K Ratings
🗓️ 9 September 2025
⏱️ 35 minutes
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Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it reveals about the state of the industry. Krishnamurthy also explores Taylor Swift’s enduring dominance, the role of AI in music, and the latest twists in the streaming war between Spotify and Apple Music.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
Find Sowmya's book Fashion Killa here: https://www.simonandschuster.com/books/Fashion-Killa/Sowmya-Krishnamurthy/9781982176327
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| 1:00.4 | We're really at a crossroads because, as it is right now, record labels are almost |
| 1:05.1 | catalog companies. |
| 1:06.4 | Like, they're just amassing money from back catalog, actively signing new artists, developing them, |
| 1:11.8 | investing in them. That doesn't seem to be the ethos. And what kind of industry, |
| 1:16.8 | music business or otherwise, can rely on being a catalog industry. That's essentially a nostalgia |
| 1:23.0 | industry, something that's looking at the past versus looking at the future. And to me, the |
| 1:28.4 | VMAs were kind of indicative of that. |
| 1:39.5 | That's Somiya Krishnamurthy, a music journalist whose work has been featured from Rolling |
| 1:44.0 | Stone to Billboard to NPR. |
| 1:46.6 | Just hours after the conclusion of MTV's 2025 Video Music Awards, I talked with Somia about the business and cultural lessons from the show and what it reveals about the state of the music industry. |
| 1:58.8 | Somia also talks about Taylor Swift, AI, and music, |
| 2:02.5 | and the latest twists in the streaming war between Spotify and Apple. There's plenty of |
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