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Goldman Sachs Exchanges

Music: Back in Black

Goldman Sachs Exchanges

Julia McGonagle

Business

4.41K Ratings

🗓️ 30 June 2017

⏱️ 30 minutes

🧾️ Download transcript

Summary

Digitization ravaged the music business, but nearly 20 years after the launch of Napster, the industry has returned to growth on the back of a "second digital revolution," according to Lisa Yang of Goldman Sachs Research. Streaming services are leading the way, growing the revenue pie for artists and labels both and creating new opportunities for companies across the music ecosystem. Yang is joined by Marc Geiger, worldwide head of music for William Morris Endeavor; and Patrick Spence, CEO of Sonos, to talk about where music was and where it could be headed. This podcast was recorded on June 27, 2017. All price references and market forecasts correspond to the date of this recording. This podcast should not be copied, distributed, published or reproduced, in whole or in part. The information contained in this podcast does not constitute research or a recommendation from any Goldman Sachs entity to the listener. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefor (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast are not necessarily those of Goldman Sachs, and Goldman Sachs is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any listener is not to be taken as constituting the giving of investment advice by Goldman Sachs to that listener, nor to constitute such person a client of any Goldman Sachs entity. Copyright 2017 Goldman Sachs. All rights reserved.

Transcript

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0:00.0

This is exchanges at Goldman Sachs where we discuss developments currently shaping markets, industries, and the global economy.

0:15.0

My name is Jake Stewart and I run corporate communications here at Goldman Sachs.

0:19.0

Today we're going to talk about music.

0:21.0

After decades of declining album sales streaming is changing the game

0:25.1

for music and putting the industry back on a path to growth.

0:28.1

Lisa Yang from Goldman Sachs research, one of my guests today, sees streaming helping to double music revenues

0:33.9

to over $100 billion by 2030, spreading benefits to artists and labels alike.

0:39.4

She's joined by Mark Geiger, Worldwide Head of Music for William Morris Endeavor, and Patrick Spence, the CEO of Sonos,

0:45.8

to discuss the trends with two people who live it every day.

0:49.0

Lisa, Mark, Patrick, welcome to the program.

0:52.0

Thank you.

0:53.0

So Lisa, streaming was responsible for a lot of the value destruction

0:56.0

we saw over the last couple decades.

0:58.0

What's changed now and why is streaming particularly

1:02.0

going to be the primary growth driver?

1:04.0

As we all know, the music industry has been through tremendous technological changes and the first digital revolution as we know which brought in Parisian and Bundling had this

1:14.5

immediately the market and almost left it for dead by many commentators. But

1:19.8

recently we're seeing actually the rise of a new digital revolution, the second one,

1:24.4

which is led by the rise of streaming services, that's giving the industry a new life

1:29.6

and returning it back to growth. If you think about 2015 was the first year

1:34.6

where the Recolit Music Market grew again since 1998.

1:39.9

And 2016, so that growth accelerates record music growth was about 6% and in the US alone

...

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