All these media people who are all over saying that Jonathan Martin needs to stand up to Richie incognito.

You stand up to incognito.

In the wake of the NFL bullying scandal, we consider the media's shifting narrative.

From WNYC in New York, this is on the media.

I'm Brooke Gladstone. And I'm Bob Garfield.

This week, Toronto's mayor Rob Ford finally admitted to smoking crack. Gawker media searched

high and very, very low for information. We caught no small amount of grief from people who

are upset at the idea of our giving money to drug dealers and gun runners,

but money is fungible.

Also, a peek inside the world of Rupert Murdoch's media empire, complete with dirty tricks.

He calls back the person and finally reaches her at the O'Reilly factory and says, what the heck happened here?

And her response was, who are you?

All that and more.

Coming up.

From WNYC in New York, this is on the media. I'm Brooke Gladstone. And I'm Bob Garfield. There are big stories, such as killer hurricanes and brand new wars, and small stories like

local burglaries or walk-a-thons for whatever, and irresistible stories, which may be utterly

insignificant but command intense human interest.

Lurid murders, say.

Or skydivers hurtling safely to Earth after a fiery mid-air collision,

especially when it's all captured on video.

In this video licensed by NBC News,

you see the divers in the second plane get out on the step preparing to jump.

...